Healthcare Marketing

The 7 Most Expensive Healthcare Marketing Budget Mistakes You Must Avoid

Whether your marketing budget is large or small, everyone wants to get more results for less cost when it comes to the use of their marketing funds. Yet most healthcare businesses large and small (including private practices, hospitals and medical product and service companies) keep making the same costly, expensive mistakes in establishing, implementing and …

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Healthcare Video Marketing

Video Marketing

Healthcare Video Marketing: Strategy or Spaghetti Against The Wall? Healthcare video marketing is a powerful communications and engagement tool for healthcare organizations. You can use healthcare video marketing to your advantage on your website, on YouTube, Instagram, Vimeo, LinkedIn and other video or video-supporting networks. So why are so many healthcare companies falling short and …

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Retargeting Pros and Cons for Your Healthcare Organization

Healthcare Retargeting

Retargeting Pros and Cons for Your Healthcare Organization Healthcare retargeting (also sometimes referred to as remarketing) is a commonly used and often effective tool in online advertising for healthcare organizations. Here’s what you need to know about healthcare retargeting to put the odds in your favor. Why Healthcare Businesses Use Retargeting Keep in mind that …

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Online Marketing for Healthcare Practices

Online Marketing for Healthcare Practices

Online Marketing for Healthcare Practices – Why You MUST Have a Strategy Every marketing strategy, including all of the elements of Internet marketing and online presence, needs to be organized around goals and opportunities for your specific practice. Although it’s a little hard to believe as we near the second decade of the 21st Century, …

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The 8 Most Important Marketing Strategies for a Healthcare Practice – Part 1

Marketing Strategies for Healthcare Practice

The 8 Most Important Marketing Strategies for a Healthcare Practice – Part 1 In today’s busy, complicated, information-overload, short-attention-span environment, there are hundreds of ways to market a healthcare practice but there are really 8 most important marketing strategies for most healthcare practices to consider. Each of these 8 strategies includes a host of possible …

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