7 Ways to Leverage the Human Connection to Increase Patient Engagement

Human Connection

Believe it or not, patient engagement was a concern and focus of many physicians, nurses and other healthcare providers long before these two words became a term of art throughout the healthcare industry. In today’s world of PAM, MACRA, CAHPS, HEDIS and other U.S. healthcare acronyms that are used to measure and determine insurance reimbursement, …

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7 Must-Do Strategies for Marketing Patient Engagement

Patient Engagement

Patient engagement has become the mantra and a primary objective of most healthcare organizations, but marketing has traditionally been underutilized by many providers as a primary strategy for increasing patient engagement. This is particularly true when it comes to impacting levels of engagement among people who are already established patients within a healthcare delivery organization. …

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Remote Patient Monitoring & the Future of Telehealth

Remote Patient Monitoring and Telehealth

Remote Patient Monitoring & the Future of Telehealth Remote patient monitoring (RPM) has been around since the 1970s in one form or another. In fact, RPM is one of the earliest applications of telehealth, used before that term had even been coined. In today’s rapid shift to value-based care and reimbursement, remote patient monitoring and …

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The 7 Most Expensive Healthcare Marketing Budget Mistakes You Must Avoid

Whether your marketing budget is large or small, everyone wants to get more results for less cost when it comes to the use of their marketing funds. Yet most healthcare businesses large and small (including private practices, hospitals and medical product and service companies) keep making the same costly, expensive mistakes in establishing, implementing and …

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Healthcare Video Marketing

Video Marketing

Healthcare Video Marketing: Strategy or Spaghetti Against The Wall? Healthcare video marketing is a powerful communications and engagement tool for healthcare organizations. You can use healthcare video marketing to your advantage on your website, on YouTube, Instagram, Vimeo, LinkedIn and other video or video-supporting networks. So why are so many healthcare companies falling short and …

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Retargeting Pros and Cons for Your Healthcare Organization

Healthcare Retargeting

Retargeting Pros and Cons for Your Healthcare Organization Healthcare retargeting (also sometimes referred to as remarketing) is a commonly used and often effective tool in online advertising for healthcare organizations. Here’s what you need to know about healthcare retargeting to put the odds in your favor. Why Healthcare Businesses Use Retargeting Keep in mind that …

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Get Bigger or Get Smaller FAST to Resist Corporate Takeover of Healthcare

Healthcare Trends: Get Bigger or Smaller FAST

Healthcare Trends: Get Bigger or Get Smaller FAST Independent physicians who want to stay that way have been fighting an uphill battle for years against powerful healthcare trends. The bad news: It’s going to get worse before it gets better. The good news: Proactive physicians can (and must) utilize strategies to remain independent, competitive and …

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Trends In Hospital and Health System Marketing in a Rapidly Consolidating Industry

Podcast interview with Alan Shoebridge

Trends In Hospital and Health System Marketing in a Rapidly Consolidating Industry Following is a transcript of the podcast interview recording that can be found at the top of this page. The transcript has been edited for clarity and length. Lonnie Hirsch: My guest today is Alan Shoebridge, Executive Director of Marketing and Communication for …

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Online Marketing for Healthcare Practices

Online Marketing for Healthcare Practices

Online Marketing for Healthcare Practices – Why You MUST Have a Strategy Every marketing strategy, including all of the elements of Internet marketing and online presence, needs to be organized around goals and opportunities for your specific practice. Although it’s a little hard to believe as we near the second decade of the 21st Century, …

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