Top 10 Reasons Physicians Struggle To Remain Independent – And What To Do About It

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Top 10 Reasons Physicians Struggle

Top 10 Reasons Physicians Struggle To Remain Independent – And What To Do About It 1. Financial/Profitability Challenges The entire ecosystem of insurance-based health services today is designed to drive you out – or at least discourage you enough to make you sell to or join a larger organization. How many examples do I need …

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The 8 Most Important Marketing Strategies for a Healthcare Practice – Part 1

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Marketing Strategies for Healthcare Practice

The 8 Most Important Marketing Strategies for a Healthcare Practice – Part 1 In today’s busy, complicated, information-overload, short-attention-span environment, there are hundreds of ways to market a healthcare practice but there are really 8 most important marketing strategies for most healthcare practices to consider. Each of these 8 strategies includes a host of possible …

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Going Deeper on Patient Experience – Podcast

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Patient Experience

Going Deeper on Patient Experience   Patient Experience is a lot like the blind men and the elephant. It’s defined differently by various healthcare provider organizations. Is there one best approach and how do you get your arms around this massive initiative for your healthcare organization? Listen to the podcast recording in this post as …

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9 Steps for Marketing Physician Independence

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Physician Independence

9 Steps for Marketing Physician Independence Physician Independence For physicians and groups who want to remain independent, marketing physician independence benefits to patients and other physicians is essential, not optional. The Challenge To Remain Independent Everyone knows how challenging it is these days for primary care physicians and many specialists to remain both independent and …

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Podcast: Cybersecurity for Healthcare

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Patient Data Cybersecurity

Cybersecurity for Healthcare Interview with John Stephens, Managing Partner, Luminant Digital Security Today’s topic is cybersecurity for healthcare organizations. I’m pleased to have as my guest expert today John Stephens, Managing Partner at Luminant Digital Security. John, welcome and thanks for joining me. Hi, Lonnie. Thank you for having me. It’s a pleasure to be …

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Marketing and Innovation: 15 Success Tips for Healthcare

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Marketing Innovation

Marketing and Innovation: 15 Success Tips for Healthcare How important are marketing and innovation to your healthcare business success? Well, consider this quote from world-renowned management guru Peter Drucker: “Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing …

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Clinics That Own Hospitals vs Hospital-Centered Health System

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Hospital-Centered-Health-System

Clinics That Own Hospitals vs Hospital-Centered Health System For those involved with branding and marketing strategy in health systems, how do you see the distinction between repositioning as large, multi-specialty clinics that own hospitals vs hospital-centred health system? Maybe more importantly, how does your health system define (or redefine) itself going forward? As everyone in …

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Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding

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Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding   6 Tactics to Stop the Bleeding Too many hospitals and referral-based healthcare practices are seeing a drop in their prior sources and volume of physician referrals. Perhaps surprisingly, many more don’t even know (much less keep close tabs on) their rate of referral attrition. It’s …

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Tax Savings for Doctors: Accelerated Depreciation on Your Real Estate

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Tax Savings for Doctors: Accelerated Depreciation on Your Real Estate   I am often asked about tax savings for doctors. That’s why I was excited to learn recently about a process for doctors to recognize tax savings if they own or are planning on buying office buildings, ambulatory surgery centers and other types of facilities. …

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The 8 Most Important Marketing Strategies for a Healthcare Practice

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The 8 Most Important Marketing Strategies for a Healthcare Practice In today’s busy, complicated, information-overload, short-attention-span environment, there are hundreds of ways to market a healthcare practice but there are really 8 most important marketing strategies for most healthcare practices. Each of these 8 strategies includes a host of possible communication tactics. To simplify and …

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