Healthcare

7 Ways to Leverage the Human Connection to Increase Patient Engagement

Human Connection

Believe it or not, patient engagement was a concern and focus of many physicians, nurses and other healthcare providers long before these two words became a term of art throughout the healthcare industry. In today’s world of PAM, MACRA, CAHPS, HEDIS and other U.S. healthcare acronyms that are used to measure and determine insurance reimbursement, …

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7 Must-Do Strategies for Marketing Patient Engagement

Patient Engagement

Patient engagement has become the mantra and a primary objective of most healthcare organizations, but marketing has traditionally been underutilized by many providers as a primary strategy for increasing patient engagement. This is particularly true when it comes to impacting levels of engagement among people who are already established patients within a healthcare delivery organization. …

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Remote Patient Monitoring & the Future of Telehealth

Remote Patient Monitoring and Telehealth

Remote Patient Monitoring & the Future of Telehealth Remote patient monitoring (RPM) has been around since the 1970s in one form or another. In fact, RPM is one of the earliest applications of telehealth, used before that term had even been coined. In today’s rapid shift to value-based care and reimbursement, remote patient monitoring and …

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Top 10 Reasons Physicians Struggle To Remain Independent – And What To Do About It

Top 10 Reasons Physicians Struggle

Top 10 Reasons Physicians Struggle To Remain Independent – And What To Do About It 1. Financial/Profitability Challenges The entire ecosystem of insurance-based health services today is designed to drive you out – or at least discourage you enough to make you sell to or join a larger organization. How many examples do I need …

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Going Deeper on Patient Experience – Podcast

Patient Experience

Going Deeper on Patient Experience   Patient Experience is a lot like the blind men and the elephant. It’s defined differently by various healthcare provider organizations. Is there one best approach and how do you get your arms around this massive initiative for your healthcare organization? Listen to the podcast recording in this post as …

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9 Steps for Marketing Physician Independence

Physician Independence

9 Steps for Marketing Physician Independence Physician Independence For physicians and groups who want to remain independent, marketing physician independence benefits to patients and other physicians is essential, not optional. The Challenge To Remain Independent Everyone knows how challenging it is these days for primary care physicians and many specialists to remain both independent and …

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Podcast: Cybersecurity for Healthcare

Patient Data Cybersecurity

Cybersecurity for Healthcare Interview with John Stephens, Managing Partner, Luminant Digital Security Today’s topic is cybersecurity for healthcare organizations. I’m pleased to have as my guest expert today John Stephens, Managing Partner at Luminant Digital Security. John, welcome and thanks for joining me. Hi, Lonnie. Thank you for having me. It’s a pleasure to be …

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Marketing and Innovation: 15 Success Tips for Healthcare

Marketing Innovation

Marketing and Innovation: 15 Success Tips for Healthcare How important are marketing and innovation to your healthcare business success? Well, consider this quote from world-renowned management guru Peter Drucker: “Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing …

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Clinics That Own Hospitals vs Hospital-Centered Health System

Hospital-Centered-Health-System

Clinics That Own Hospitals vs Hospital-Centered Health System For those involved with branding and marketing strategy in health systems, how do you see the distinction between repositioning as large, multi-specialty clinics that own hospitals vs hospital-centred health system? Maybe more importantly, how does your health system define (or redefine) itself going forward? As everyone in …

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Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding

Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding   6 Tactics to Stop the Bleeding Too many hospitals and referral-based healthcare practices are seeing a drop in their prior sources and volume of physician referrals. Perhaps surprisingly, many more don’t even know (much less keep close tabs on) their rate of referral attrition. It’s …

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