Going Deeper on Patient Experience Patient Experience is a lot like the blind men and the elephant. It’s defined differently by various healthcare provider
Cybersecurity for Healthcare Interview with John Stephens, Managing Partner, Luminant Digital Security Today’s topic is cybersecurity for healthcare organizations. I’m pleased to have as my
Marketing and Innovation: 15 Success Tips for Healthcare How important are marketing and innovation to your healthcare business success? Well, consider this quote from world-renowned
Clinics That Own Hospitals vs Hospital-Centered Health System For those involved with branding and marketing strategy in health systems, how do you see the distinction
Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding 6 Tactics to Stop the Bleeding Too many hospitals and referral-based healthcare practices are seeing
Tax Savings for Doctors: Accelerated Depreciation on Your Real Estate I am often asked about tax savings for doctors. That’s why I was excited
Bernie Madoff Got One Thing Right Since you are reading this article, I’m guessing my headline got your attention. So what did Bernie Madoff get
Why So Many Healthcare Marketing Dollars Are Wasted More marketing dollars are wasted due to poor planning (or failure to plan at all) than for
Helping Patients With High Deductibles is a Marketing Strategy How exactly is helping patients with high deductibles a marketing strategy? I’m glad you asked. As
Marketing Telemedicine and Telehealth is Essential to Adoption Whether your organization provides telemedicine, telehealth or both, the application of an effective marketing strategy is an