Medical Practices

Get Bigger or Get Smaller FAST to Resist Corporate Takeover of Healthcare

Healthcare Trends: Get Bigger or Smaller FAST

Healthcare Trends: Get Bigger or Get Smaller FAST Independent physicians who want to stay that way have been fighting an uphill battle for years against powerful healthcare trends. The bad news: It’s going to get worse before it gets better. The good news: Proactive physicians can (and must) utilize strategies to remain independent, competitive and …

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Going Deeper on Patient Experience – Podcast

Patient Experience

Going Deeper on Patient Experience   Patient Experience is a lot like the blind men and the elephant. It’s defined differently by various healthcare provider organizations. Is there one best approach and how do you get your arms around this massive initiative for your healthcare organization? Listen to the podcast recording in this post as …

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9 Steps for Marketing Physician Independence

Physician Independence

9 Steps for Marketing Physician Independence Physician Independence For physicians and groups who want to remain independent, marketing physician independence benefits to patients and other physicians is essential, not optional. The Challenge To Remain Independent Everyone knows how challenging it is these days for primary care physicians and many specialists to remain both independent and …

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Podcast: Cybersecurity for Healthcare

Patient Data Cybersecurity

Cybersecurity for Healthcare Interview with John Stephens, Managing Partner, Luminant Digital Security Today’s topic is cybersecurity for healthcare organizations. I’m pleased to have as my guest expert today John Stephens, Managing Partner at Luminant Digital Security. John, welcome and thanks for joining me. Hi, Lonnie. Thank you for having me. It’s a pleasure to be …

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Marketing and Innovation: 15 Success Tips for Healthcare

Marketing Innovation

Marketing and Innovation: 15 Success Tips for Healthcare How important are marketing and innovation to your healthcare business success? Well, consider this quote from world-renowned management guru Peter Drucker: “Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing …

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Clinics That Own Hospitals vs Hospital-Centered Health System

Hospital-Centered-Health-System

Clinics That Own Hospitals vs Hospital-Centered Health System For those involved with branding and marketing strategy in health systems, how do you see the distinction between repositioning as large, multi-specialty clinics that own hospitals vs hospital-centred health system? Maybe more importantly, how does your health system define (or redefine) itself going forward? As everyone in …

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Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding

Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding   6 Tactics to Stop the Bleeding Too many hospitals and referral-based healthcare practices are seeing a drop in their prior sources and volume of physician referrals. Perhaps surprisingly, many more don’t even know (much less keep close tabs on) their rate of referral attrition. It’s …

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Tax Savings for Doctors: Accelerated Depreciation on Your Real Estate

Tax Savings for Doctors: Accelerated Depreciation on Your Real Estate   I am often asked about tax savings for doctors. That’s why I was excited to learn recently about a process for doctors to recognize tax savings if they own or are planning on buying office buildings, ambulatory surgery centers and other types of facilities. …

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The 8 Most Important Marketing Strategies for a Healthcare Practice

The 8 Most Important Marketing Strategies for a Healthcare Practice In today’s busy, complicated, information-overload, short-attention-span environment, there are hundreds of ways to market a healthcare practice but there are really 8 most important marketing strategies for most healthcare practices. Each of these 8 strategies includes a host of possible communication tactics. To simplify and …

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Podcast: Brad Wakefield, CEO, The Corvallis Clinic

Brad Wakefield, CEO, The Corvallis Clinic   I recently interviewed Brad Wakefield, CEO of The Corvallis Clinic in Corvallis, Oregon for my ongoing podcast series on the business of healthcare. The Corvallis Clinic (https://www.corvallisclinic.com) is the largest multi-specialty medical group in the mid-Willamette Valley of Oregon, with 113 providers representing 27 specialties across 10 locations. …

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